Our world is changing, and more importantly, so is the event industry. A new generation is rising to the fore and they don't just want to sit around and be talked at. Nowadays people need to do the talking if they have got something to say. And today's young poeple understand more than we have ever given them credit for. If we stay stuck in old dogma we won't get far. We need to keep up with the intense desire to share, and we need to work on providing what our latest attendees really want out of events. In Events 3.0, we discuss all of these 21st century issues and a lot more.

The modern world is less about formal authority figures and more about people who express themselves and share their insights. As event builders, we need to be aware of the changing needs of the latest generations of people coming to our events. These are people who understand a message in ten minutes instead of forty five, and who can pick it up within four slides.

Unless we want to run a handful of events where people leave early and then close up shop, we need to adapt to this new group and their different needs. Events are not in danger -- but we are if we assume we can just continue with "business as usual." In Events 3.0, we are going to talk about why this danger exists, and how to turn it from a problem into a whole new way of operating.

Meshulam "shuli" Golovinski is the founder and CEO of Newtonstrand Limited, one of the most innovative industry software companies in the events industry. Born in 1975, Shuli has been working to revolutionize the way events are organized for 15 years. After a successful career at Microsoft as a tow-time Bill Gates Innovation Award Laureate, Shuli decided to strike out on his own and build a great business. Living on airplanes and "enjoying" his airline food diet, Shuli keeps a good balance between raising five children with his wife and raising Newtonstrand to global prominence.